PROOF BEFORE POLISH
Look for evidence before spending days adding features nobody asked for.
BUILD SMALL, SELL FAST · $27
A compact guided course that combines short lessons with real execution. Use AI to choose a focused product, validate it, build the smallest useful version, create the offer, connect the buying path and start putting it in front of real people.
Secure Stripe checkout. Historical examples and results are not income guarantees.
Look for evidence before spending days adding features nobody asked for.
One user, one problem, one outcome and one main action is enough for version one.
Keep the offer alive long enough to learn from conversations, offers, follow-up and numbers.
Course + action system
This is not a bare checklist and it is not a 30-hour course. Each day includes a short expandable lesson, practical principles, an example, an AI prompt and three core actions. Day 3 also includes a real build-session tutorial.
Idea, validation, V1, offer, sales page, traffic and conversations.
Watch an existing real app build session when you reach the V1 step.
Use a focused prompt for each day instead of starting from a blank chat.
21 core tasks and the First 100 Sales Attempts keep learning tied to action.
The 7-day course
Day 1
Pick one buyer, one problem and one useful result.
Day 2
Find evidence, make validation attempts and decide BUILD, CHANGE or KILL.
Day 3
One user, one problem, one outcome and one main action.
Day 4
Write the promise, choose a starting price and give it one clear CTA.
Day 5
Publish the minimum sales page and make sure checkout or inquiry works.
Day 6
Threads is the default SSB path, with other channels when they fit the buyer better.
Day 7
Publish, engage, talk to relevant people and begin the First 100 Sales Attempts.
What you get
Open the current day, learn the concept, use the prompt if it helps, do the action and keep moving. The optional Toolbox provides reusable product and selling assets.
Things I've built
Inside the product you can study real builds and the decisions behind them. The point is to see how a useful problem becomes a focused product, then use that thinking for your own market.

CAMPAIGN APP
A focused email campaign and sending workflow built around a real operational problem.

LIVE PRODUCT
An AI-powered idea research, planning and business development platform.

FOCUSED APP
A practical example of turning a narrow workflow into a usable web app.

BUILT & SOLD
A practical business app built and sold to solve a real operational need.
After Day 7
Most small products do not need another week of polishing immediately after launch. They need real exposure, conversations and enough legitimate sales attempts to show where the bottleneck is.
The First 100 Sales Attempts scoreboard tracks attempts, conversations, offers, sales and revenue. If attention is low, improve distribution. If people engage but do not move, improve the message. If conversations happen but sales do not, inspect fit, proof, pricing, objections and follow-up.
The goal is to change from evidence instead of changing the entire business because one post was quiet.
Optional next layer · $37
Use THE 50, Product Playbook, Product Sprint and reusable scripts when a specific asset helps you finish the next task. The full build guide, all five build videos and core traffic lessons are already free.
Want personal help?
A 30-day founding implementation program with a personalized money plan, product and offer review, sales-page feedback, traffic direction and direct support while you execute.
See MAKE IT SELLFAQ
No. It is a compact guided course built around execution: seven short lessons, practical examples, AI prompts, 21 core tasks, a selected real build tutorial, the First 100 Sales Attempts scoreboard and real build examples.
No. The system is designed around small products and AI-assisted builds. You still need to test what you make and use judgment before putting it in front of buyers.
A focused AI tool, calculator, generator, assessment, planner, recommendation tool, small digital product, or an offer built around something you already have.
No. Seven days is the execution window for getting something real into the market. Revenue depends on the offer, buyer, execution, traffic, pricing and other factors.
It is the optional working library with THE 50, Product Playbook, Product Sprint, reusable prompts and selling scripts. The full Blueprint, all five build videos and core traffic teaching are already in the free Starter Hub. The $27 course works without the Toolbox.
MAKE IT SELL is the 30-day founding implementation program for people who want a personalized plan, product and offer review, feedback and direct support.
Seven focused lessons and actions to get something real into the market, followed by enough sales attempts to stop guessing what needs improvement.
Start for $27